Rotary's goal is to encourage and promote service ideals as a foundation for decent entrepreneurship, including promoting

  • Development of a network of acquaintances as opportunities for service;
  • High ethical standards in business and professional activities; recognition of the importance of all useful professions; recognizing the occupation of each Rotarian as an opportunity to serve society;
  • Applying the ideals of service in the personal, business, and community life of every Rotarian;
  • Improving international understanding, goodwill and peace through a global brotherhood of business people and professionals united by the ideal of service.